Mo' Leads, Mo' Money!
You have a storefront and need new customers to come in and purchase your products. You go to local events and ask the attendees about participating in a survey that is based on your products. The attendees fill out the survey and some of them have an interest in your business. You now have generated leads that you can convert into buying customers. Today, we will break down the importance of lead generation and how it can benefit your business. What is Leads Lead is a person who shows interest in your product or services. Having leads is the beginning stage of converting visitors into retaining customers. Leads usually hear about a business after communication through an offer or trial instead of a random cold call. The Machine called Lead Generation Lead generation is the process of gaining the attention of prospects to your brand and converting them into consumers. You can generate leads through content marketing, events, surveys, discounts, and videos. Lead generation is almost like the appetizer before the entrée, giving prospects a warm-up of your product. The process of lead generation can start with a visitor coming across your business through various forms such as social media, blogs, YouTube videos, or an Ad. The visitor starts to explore your brand and begins to find more interest in purchasing your product or service. The lead becomes encouraged by your call-to-action and decides to try out your free trial or discount offer. They are pleased with your product or service, which can lead to a retaining customer. Now is the time for marketing to capture the attention of your leads. Tools you can use to advertise for more leads can be through blogs, eBooks, email, digital ads, social media, referrals, surveys, discounts, and other creative ideas you can come up with. So today we went over the importance of leads and how lead generation can attract traction to your business. Next, we will be discussing the various types of leads you can expect for your brand. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
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You are a mad man/woman if you become a digital marker!
What is a Digital Marketer? An individual who is responsible for and manages the company's digital channels to generate leads and drive brand awareness. Digital marketers utilize platforms online such as company websites, social media, search engines, podcasts, emails, and online publications. A digital marketer also keeps track of analytics to improve any weaknesses and locate the core audience that has engaged with your brand. The skills of a Digital Marketer There are various skills a digital marketer can have. The main skills are: -Email marketing -Social media marketing -Content marketing -Search Engine optimization -Affiliate marketing -Podcast advertising -Native advertising -Video marketing/editing -Project management -Analyze data -Web design/branding -Communication These skills are just a few you can utilize if you are aiming to become a digital marketer or if you searching for professional marketers for your business. Why are Digital Marketers important for businesses? Digital marketers are like a stress reliever for businesses. Marketing is one of the main development every small to mid-size business struggles with. Online marketers have made your job more relaxed and you can now work on other areas of your business such as sales, customer service, inventory or service, team building, etc. A skillful and experienced marketer will assist and walk with you while you grow your business. You can hire a professional digital marketer or contact a digital marketing agency like Koncrete Flava to assist you with your marketing strategy and plan. With technology advancing and the internet now becoming a place for business, digital marketers have been the go-to experts when brands have difficulties with marketing online. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
From chat rooms to social media
The internet has grown from simple chat rooms in the 90s to now platforms where you can get connected with anybody all over the world. Social media is now the new platform for entertainment, news, feedback, and even dating. You are able to connect and build relationships with people through the use of social media apps. Today, we will be going over why social media should be part of your brand. What is social media? Social media has been around since the late 90s and early 2000s. During those time periods platforms such as MySpace, Beebo, Tagged, SixDegrees.com, and many more started to be discovered by daily users. The beginning of social media was made for users to connect and share content with friends and the public. Fast forward years later, businesses are now using social media as their main go-to platform for growth and community building with consumers. Modern-day platforms such as Instagram, Twitter, Facebook, Snapchat, and Tik Tok have made communicating and sharing very easier and faster to reach others. You can share one photo and video with millions of people from around the world. Just imagine you haven't seen a friend since high school or college now you can connect with them by searching up their name to find them or through mutual friends who use the same social media platforms as you. Now, let's dig further into why social media should be part of your brand. Why does my brand need social media Building a relationship with your target consumers and/or clients should be the main goal for any business. Having the opportunity to connect and bond with your consumers brings a different feeling to your brand. Social media give your audience the chance to leave feedback, share their thoughts or ideas, recommend a friend, or be informed with the latest updates. Social networks help businesses build up a community with their customers. To begin your social media journey, you will need to find the right platform that fits your niche. You can go to Instagram if your brand utilizes photos and videos. You have Twitter, which is mostly text-based and is great for updates, comments, sharing thoughts, and more cool tools you can use. The new popular kid on the block, Tik Tok, gives users the opportunity to post a short video of any content that is friendly to share. There are many more applications and sites you can use for your brand. Social media is way better and faster than traditional marketing. Here is why: -Lower advertising cost: Social media networks build tools that are cheaper and easier to use for advertising to your consumers and prospects. For instance, instead of spending $10,000- 20,000 on billboards and print ads, you can now develop your own ads in your own budget. -Easier to target: Social networks made it more advanced and easier to reach your target audience without going through the hassle -Track your progress and analytics: You can access data tools that can keep track of your progress and report any analytics that you can visualize where your brand needs improvement and growth. -Creativity: You can create innovative ideas such as a contest, giveaways, programs, and more that can attract new customers and entertain your current clients. Social media also allow you to be as creative as you want to be. -High conversion rate: You can grow quality leads that can convert into retaining customers. New consumers can see reviews and thoughts about your brand on your profile. The prospects can decide if your product or service will be a great fit for them once they see the response from your current consumers. Now that you have insight into why social media is important for your brand. Come surf on the social media wave and enjoy the cool breeze! -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
Digital marketing got the Flava now!
Digital marketing is utilizing the internet to market and connect with potential customers. With technology making everything more advanced, digital marketing gave brands and marketers a wider reach toward their audience. Digital marketing should be a key factor in your business' growth. This marketing strategy is important because it helps your brand advertise to a larger audience than the traditional marketing methods. Digital marketing tracks campaigns on a daily basis and can be cost-effective and produce higher ROI. Marketing online can identify and target a specific audience for your brand. Digital marketing comes in various flavas that can fit perfectly for you. The types of digital marketing flavas you can utilize for your brand are: -Search Engine Optimization -Content Marketing -Social Media Marketing -Pay-Per-Click -Affiliate Marketing -Native Advertising -Podcast Advertising -Email Marketing Digital marketing can give your company a local, regional, or even international reach to prospects in your market. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! |
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