Amazing Marketing + Phenomenal Taste = Happy Customers
Starting a restaurant can be a food expert or a chef's dream. As a foodie myself, my goal is to own a restaurant franchise based on seafood and African food. Having the essentials to running a restaurant is significant, but bringing in new customers can be a difficult task. The traditional way of marketing a restaurant are billboards, food/hospitality publications, and print ads which are great tools to still utilize to draw in traffic. With the internet advancing every day, marketing can be simpler and quicker to reach your consumers. Digital marketing gives food brands easier access to new and retaining customers. Marketing online can be a way to build relationships with your customers who would love to leave reviews or be a part of the brand. Here are tactics you can add to your marketing strategies:
Running a restaurant can be fun and exciting just from being around food and happiness all day, but behind-the-scenes it takes long hours, excellent customer service, amazing products/food, and result-driven marketing strategies. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
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What is your game plan?
A marketing plan is your game plan to advertise to your audience and generate leads for those massive sales. Before launching your marketing campaign, you want to develop a plan so that you can keep in check all the goals you want to achieve with marketing your brand. We will be discussing and assisting you on how to structure your own marketing plan for profitable results. The plays for a successful touchdown When you are structuring and writing your marketing plan, you want to think about your end goals and how you can obtain higher results for your brand's growth. These steps will assist in keeping track and strategizing your next move.
Your marketing plan is your game plan before making any plays on the field. Make sure your plan is well organized, understandable, and detailed so that when you are ready to score a touchdown you make it every time. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! If You Fail to Plan, You Are Planning to Fail
Before every game, coaches and players huddle up to discuss their game plan and how they can become the winner for every game they play. Having a solid plan can make goals and accomplishments easy to achieve. With the right plan, you can turn your ideas into reality just by taking small steps that you have strategized. Coming up with a marketing plan for your business can be a challenge, that is why we are here to assist you further in developing a plan that you can achieve. What is a Marketing Plan? A marketing plan is a strategic roadmap that businesses use to organize and execute marketing strategies to reach an achievable goal. The purpose of developing a marketing plan for your brand is to structure, keep track and organize your campaigns for your business. Your marketing plan will help you discover your mission and goals in marketing, buyer personas, tactics, target audience, and platforms you will use to market. Types of Marketing Plans There are several marketing plans that you can utilize to develop and execute for your brand. Here are a few marketing plans you can choose from: Paid Marketing- A plan to develop strategies for paid marketing services such as native advertising, paid promotions, or PPC. Social Media Marketing- Developing a strategy to utilize social media to advertise on the platforms such as running ads or influencer marketing. Content Marketing- Strategizing concepts and content ideas to deliver to your audiences such as infographics, memes, videos, tweets, behind-the-scenes photos, and more. Product Launch Marketing- Releasing a new product to the market? Having a marketing plan for your new product launch can bring excitement to your loyal customers and new leads. Email Marketing- One email can turn a lead into a retaining buying customer. Emails can be a struggle to learn and execute that why having a marketing plan and strategies will increase your conversion rate. Having a solid marketing plan will direct you further in fulfilling your business goals, and bring brand awareness and growth in a competitive industry. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! Lead your consumers to happiness!
Leads are the foundation of a growing business. Having visitors turn into leads which they later convert into buying customers can be stressful, but a fulfilling process. Leads can be any person who indicates interest in your company's product or service. We went over the importance of leads and lead generation in our previous blog post. Today, we will be discussing the types of leads and why they are. The Flavas of Leads The types of leads for digital marketing comes in various forms and they are very significant in developing your brand. Marketing Qualified Leads: A prospect who interacts with your brand but is not ready to purchase. For example, a person fills out an offer on your site for further information. Sales Qualified Leads: An individual shows interest in your product or service. An example is a prospect filling out a contact form to ask questions about your product. Product Qualified Leads: Lead utilizes your product previously from a free offer and is seeking interest in becoming a paying customer. For instance, you started a movie streaming company and a customer uses your free 1-week trial and is now asking about the features and pricing for your full streaming service. Service Qualified Leads: A lead shows interest in the service you provide to become a purchasing customer. An example will be a customer who asks for an upgrade for their product or subscription. These are a few of the types of leads that you will need to identify in your business. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! (Source: Hubspot)
You are a mad man/woman if you become a digital marker!
What is a Digital Marketer? An individual who is responsible for and manages the company's digital channels to generate leads and drive brand awareness. Digital marketers utilize platforms online such as company websites, social media, search engines, podcasts, emails, and online publications. A digital marketer also keeps track of analytics to improve any weaknesses and locate the core audience that has engaged with your brand. The skills of a Digital Marketer There are various skills a digital marketer can have. The main skills are: -Email marketing -Social media marketing -Content marketing -Search Engine optimization -Affiliate marketing -Podcast advertising -Native advertising -Video marketing/editing -Project management -Analyze data -Web design/branding -Communication These skills are just a few you can utilize if you are aiming to become a digital marketer or if you searching for professional marketers for your business. Why are Digital Marketers important for businesses? Digital marketers are like a stress reliever for businesses. Marketing is one of the main development every small to mid-size business struggles with. Online marketers have made your job more relaxed and you can now work on other areas of your business such as sales, customer service, inventory or service, team building, etc. A skillful and experienced marketer will assist and walk with you while you grow your business. You can hire a professional digital marketer or contact a digital marketing agency like Koncrete Flava to assist you with your marketing strategy and plan. With technology advancing and the internet now becoming a place for business, digital marketers have been the go-to experts when brands have difficulties with marketing online. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
From chat rooms to social media
The internet has grown from simple chat rooms in the 90s to now platforms where you can get connected with anybody all over the world. Social media is now the new platform for entertainment, news, feedback, and even dating. You are able to connect and build relationships with people through the use of social media apps. Today, we will be going over why social media should be part of your brand. What is social media? Social media has been around since the late 90s and early 2000s. During those time periods platforms such as MySpace, Beebo, Tagged, SixDegrees.com, and many more started to be discovered by daily users. The beginning of social media was made for users to connect and share content with friends and the public. Fast forward years later, businesses are now using social media as their main go-to platform for growth and community building with consumers. Modern-day platforms such as Instagram, Twitter, Facebook, Snapchat, and Tik Tok have made communicating and sharing very easier and faster to reach others. You can share one photo and video with millions of people from around the world. Just imagine you haven't seen a friend since high school or college now you can connect with them by searching up their name to find them or through mutual friends who use the same social media platforms as you. Now, let's dig further into why social media should be part of your brand. Why does my brand need social media Building a relationship with your target consumers and/or clients should be the main goal for any business. Having the opportunity to connect and bond with your consumers brings a different feeling to your brand. Social media give your audience the chance to leave feedback, share their thoughts or ideas, recommend a friend, or be informed with the latest updates. Social networks help businesses build up a community with their customers. To begin your social media journey, you will need to find the right platform that fits your niche. You can go to Instagram if your brand utilizes photos and videos. You have Twitter, which is mostly text-based and is great for updates, comments, sharing thoughts, and more cool tools you can use. The new popular kid on the block, Tik Tok, gives users the opportunity to post a short video of any content that is friendly to share. There are many more applications and sites you can use for your brand. Social media is way better and faster than traditional marketing. Here is why: -Lower advertising cost: Social media networks build tools that are cheaper and easier to use for advertising to your consumers and prospects. For instance, instead of spending $10,000- 20,000 on billboards and print ads, you can now develop your own ads in your own budget. -Easier to target: Social networks made it more advanced and easier to reach your target audience without going through the hassle -Track your progress and analytics: You can access data tools that can keep track of your progress and report any analytics that you can visualize where your brand needs improvement and growth. -Creativity: You can create innovative ideas such as a contest, giveaways, programs, and more that can attract new customers and entertain your current clients. Social media also allow you to be as creative as you want to be. -High conversion rate: You can grow quality leads that can convert into retaining customers. New consumers can see reviews and thoughts about your brand on your profile. The prospects can decide if your product or service will be a great fit for them once they see the response from your current consumers. Now that you have insight into why social media is important for your brand. Come surf on the social media wave and enjoy the cool breeze! -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
Digital marketing comes in different flavas that can add a new taste to your brand!
Marketing with the internet comes in various styles that you can use as tools to grow your brand. There are about 7 main types of digital marketing you can utilize. We will be going over the 7 main types of digital marketing. The Flavas Search Engine Optimization: The process of ranking high on search engine result pages for your website through producing content and gaining organic traffic. For instance, when a customer searches for a restaurant in your city, your restaurant would be the first place they will see on Google. Content Marketing: Developing content for the purpose of generating leads, traffic, brand awareness, or building a community with your customers. The types of content marketing are blog posts such as The 411, infographics, ebooks, and audio and visual content. Social Media Marketing: Social media is the new way to communicate in today's era. Social media gives brands a personal connection with their audience and build a community. Having social media is like having an email. The channels you can utilize for social media are Facebook, LinkedIn, Twitter, Tik Tok, and Instagram. These platforms also have ad managers where you will be able to produce and publish your own advertisements on their platforms. Pay-Per-Click: Driving traffic to your site by paying for a publisher every time your ad is being clicked on. For example, Google Adwords help grow your company by placing ads on sites that are related to your brand. Affiliate Marketing: A type of advertising model in which companies pay publishers to generate traffic or leads for their product or service. For example, we have an affiliate marketing partnership with fashion brand, N.Lieu, to promote and advertise their brand on our platform. Native Advertising: Advertisements are content-led paid ads on platforms such as banner ads or sponsored on websites. Email Marketing: This type of marketing in the digital form is very important and useful for growth. Email marketing gives customers updates on new releases, discounts, offers, and more. Marketing through email is an awesome way to connect and communicate with your customers better. There are many more types of digital marketing you can find and utilize for your company. Do more research and pick the best tool to help grow or launch your baby (brand)! -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
Digital marketing got the Flava now!
Digital marketing is utilizing the internet to market and connect with potential customers. With technology making everything more advanced, digital marketing gave brands and marketers a wider reach toward their audience. Digital marketing should be a key factor in your business' growth. This marketing strategy is important because it helps your brand advertise to a larger audience than the traditional marketing methods. Digital marketing tracks campaigns on a daily basis and can be cost-effective and produce higher ROI. Marketing online can identify and target a specific audience for your brand. Digital marketing comes in various flavas that can fit perfectly for you. The types of digital marketing flavas you can utilize for your brand are: -Search Engine Optimization -Content Marketing -Social Media Marketing -Pay-Per-Click -Affiliate Marketing -Native Advertising -Podcast Advertising -Email Marketing Digital marketing can give your company a local, regional, or even international reach to prospects in your market. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! |
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