Lead your consumers to happiness!
Leads are the foundation of a growing business. Having visitors turn into leads which they later convert into buying customers can be stressful, but a fulfilling process. Leads can be any person who indicates interest in your company's product or service. We went over the importance of leads and lead generation in our previous blog post. Today, we will be discussing the types of leads and why they are. The Flavas of Leads The types of leads for digital marketing comes in various forms and they are very significant in developing your brand. Marketing Qualified Leads: A prospect who interacts with your brand but is not ready to purchase. For example, a person fills out an offer on your site for further information. Sales Qualified Leads: An individual shows interest in your product or service. An example is a prospect filling out a contact form to ask questions about your product. Product Qualified Leads: Lead utilizes your product previously from a free offer and is seeking interest in becoming a paying customer. For instance, you started a movie streaming company and a customer uses your free 1-week trial and is now asking about the features and pricing for your full streaming service. Service Qualified Leads: A lead shows interest in the service you provide to become a purchasing customer. An example will be a customer who asks for an upgrade for their product or subscription. These are a few of the types of leads that you will need to identify in your business. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! (Source: Hubspot)
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Mo' Leads, Mo' Money!
You have a storefront and need new customers to come in and purchase your products. You go to local events and ask the attendees about participating in a survey that is based on your products. The attendees fill out the survey and some of them have an interest in your business. You now have generated leads that you can convert into buying customers. Today, we will break down the importance of lead generation and how it can benefit your business. What is Leads Lead is a person who shows interest in your product or services. Having leads is the beginning stage of converting visitors into retaining customers. Leads usually hear about a business after communication through an offer or trial instead of a random cold call. The Machine called Lead Generation Lead generation is the process of gaining the attention of prospects to your brand and converting them into consumers. You can generate leads through content marketing, events, surveys, discounts, and videos. Lead generation is almost like the appetizer before the entrée, giving prospects a warm-up of your product. The process of lead generation can start with a visitor coming across your business through various forms such as social media, blogs, YouTube videos, or an Ad. The visitor starts to explore your brand and begins to find more interest in purchasing your product or service. The lead becomes encouraged by your call-to-action and decides to try out your free trial or discount offer. They are pleased with your product or service, which can lead to a retaining customer. Now is the time for marketing to capture the attention of your leads. Tools you can use to advertise for more leads can be through blogs, eBooks, email, digital ads, social media, referrals, surveys, discounts, and other creative ideas you can come up with. So today we went over the importance of leads and how lead generation can attract traction to your business. Next, we will be discussing the various types of leads you can expect for your brand. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
From our first online friend Tom to 60 seconds videos on Tik Tok!
The evolution of social media has come a long way from adding your top eight friends on Myspace, which include our friend, Tom Anderson, to instant upload of videos and photos on apps such as Instagram and Facebook. Social media gave brands and individuals the opportunity to share content with the world in less than a few seconds. Marketing online can be difficult with many businesses now transitioning from traditional marketing tactics to social media as a new avenue to advertise. Today, we will be discussing how to market your brand on social media and build an engaging audience. Developing a Social Media Strategy To begin your social media journey, you will have to know the meaning behind social media marketing. Social media marketing is the process of making content to share on social media channels to market your product and/or service, drive traffic to your website, build a community and relationship with your audience, and brand awareness. Marketing on social media will separate your brand from others just from the engaging content you produce on your page. Here are the steps to marketing your business effectively on social media:
If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
You can take over the world with a good strategy!
A goal without a strategy is just an idea and thought. A well-planned and organized strategy for digital marketing in your business can be very effective and put you on the pathway to success. Developing a strategy can give you directions toward your brand's goals. Today, we will be going over the importance of digital marketing strategy and how you can utilize it for your business' growth. What is a digital marketing strategy? A digital marketing strategy is a plan that you use to reach your digital marketing goals. A strategy in digital marketing can show you where you need improvement and identify your strengths. A marketing strategy is like giving you a direction to a destination. Creating a digital marketing strategy When planning your marketing strategy, you will need to build your buyer personas. A buyer persona is a profile of your ideal customer that includes demographics, age, location, behavior patterns, characteristics, goals, and motivations that are based on market research, survey, and data. After developing your buyer personas, your next step is to identify your goals for marketing and the marketing tools you'll need. Having digital marketing tools such as Hootsuite or Google Ads can help your brand reach your target audience better. The right platform and channels to advertise your product or service are very significant for great digital marketing success. There are three types of digital channels you can utilize, which include owned media, earned media, and paid media. Owned media is digital assets that you produce for your brand such as a blog, social media, or YouTube videos. Earned media is gaining recognition and exposure from others. For example, earned media can be PR, guest blog posts, or shoutouts on social media. Paid media is platforms you spend money to advertise your product or service such as Google ads or native advertising on sites. Producing digital content can bring brand awareness and drive traffic. Developing a content creation plan will outline the content that can help you accomplish your goals. Your content creation plan could be done in a spreadsheet format that includes a title, your goals, digital platforms, and your reason to create content. Now is time to put everything together through publishing content on your blog, advertising on platforms, offering resources such as eBooks or webinars, and creating a giveaway or contest. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
You have made it to the main event of Inbound Marketing vs Outbound Marketing!
The moment we have all been waiting for the battle between inbound vs outbound marketing. Marketing comes in various forms such as inbound, outbound, direct marketing, digital marketing, and many more. Finding the perfect marketing strategy for your business can be hard to choose. We are here to assist you and help you understand the differences between the various types and how can the different strategies become a great fit for your brand. Today we will be going over the importance of inbound and outbound marketing! Contestant 1: Inbound Marketing Inbound marketing is a strategy that marketers and brands use to produce valuable content that attracts new prospects and is suitable for your customers' needs. Examples of inbound marketing are blogs, paid ads, eBooks, social media posts, infographics, and more. The goal of inbound marketing is to bring brand awareness to your business by providing informational content that could solve a customer's problem. With inbound marketing, brands can build conversations and relationships with consumers through engaging content. Having an inbound marketing strategy can turn a website visitor into a long-term client for your business. Contestant 2: Outbound Marketing Outbound marketing is a strategy where brands utilize traditional marketing tactics such as billboards, TV/radio ads, magazines, print ads, and tradeshows to market their products and services. This marketing tactic is still effective for brands today, but with digital marketing dominating industries, outbound marketing is slowly becoming a thing of the past. The problem with an outbound marketing strategy is that this tactic can cause you plenty of ad spending with a low return of investment than inbound marketing. Who won the fight? This depends on the marketing strategy that is perfect for your business. Some may prefer outbound and others may prefer inbound marketing. You have to research and analyze which strategy produces a higher return and consumers' loyalty. We love both strategies and they work awesome with any brand that is searching for marketing improvement. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
You Have Mail!
An email has been a way to communicate since the mid-80s to the early 90s. Email is a faster and more reasonable way to message a recipient from anywhere in the world through the internet. Emails help brands of all sizes be able to communicate with consumers, provide updates, generate leads, and promote the latest product or service. A well-structured, organized email message can capture your prospects' attention over your competitors. We will be going over the importance of email marketing and how email marketing can grow your business. What can email marketing do for my business? Email marketing is a form of digital marketing that is used through email to promote and inform customers about your business. Most consumers will trust an email message from a brand rather than any other platform used to communicate. For instance, when your brand release a new product launch most consumers will rely on emails and social media post for updates. Marketing through email can also drive traffic to your website and social media. When utilizing email marketing for your business, make sure you have an organic mail list of consumers who subscribe to your newsletters. Deliver relevant content that can pertain to the customers' needs. There are platforms such as Mailchimp that provide assistance and templates to users to grow their email marketing strategy. Getting started with email marketing will bring your brand trust with your target audience and more leads to utilize your product or service. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
You are a mad man/woman if you become a digital marker!
What is a Digital Marketer? An individual who is responsible for and manages the company's digital channels to generate leads and drive brand awareness. Digital marketers utilize platforms online such as company websites, social media, search engines, podcasts, emails, and online publications. A digital marketer also keeps track of analytics to improve any weaknesses and locate the core audience that has engaged with your brand. The skills of a Digital Marketer There are various skills a digital marketer can have. The main skills are: -Email marketing -Social media marketing -Content marketing -Search Engine optimization -Affiliate marketing -Podcast advertising -Native advertising -Video marketing/editing -Project management -Analyze data -Web design/branding -Communication These skills are just a few you can utilize if you are aiming to become a digital marketer or if you searching for professional marketers for your business. Why are Digital Marketers important for businesses? Digital marketers are like a stress reliever for businesses. Marketing is one of the main development every small to mid-size business struggles with. Online marketers have made your job more relaxed and you can now work on other areas of your business such as sales, customer service, inventory or service, team building, etc. A skillful and experienced marketer will assist and walk with you while you grow your business. You can hire a professional digital marketer or contact a digital marketing agency like Koncrete Flava to assist you with your marketing strategy and plan. With technology advancing and the internet now becoming a place for business, digital marketers have been the go-to experts when brands have difficulties with marketing online. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
From chat rooms to social media
The internet has grown from simple chat rooms in the 90s to now platforms where you can get connected with anybody all over the world. Social media is now the new platform for entertainment, news, feedback, and even dating. You are able to connect and build relationships with people through the use of social media apps. Today, we will be going over why social media should be part of your brand. What is social media? Social media has been around since the late 90s and early 2000s. During those time periods platforms such as MySpace, Beebo, Tagged, SixDegrees.com, and many more started to be discovered by daily users. The beginning of social media was made for users to connect and share content with friends and the public. Fast forward years later, businesses are now using social media as their main go-to platform for growth and community building with consumers. Modern-day platforms such as Instagram, Twitter, Facebook, Snapchat, and Tik Tok have made communicating and sharing very easier and faster to reach others. You can share one photo and video with millions of people from around the world. Just imagine you haven't seen a friend since high school or college now you can connect with them by searching up their name to find them or through mutual friends who use the same social media platforms as you. Now, let's dig further into why social media should be part of your brand. Why does my brand need social media Building a relationship with your target consumers and/or clients should be the main goal for any business. Having the opportunity to connect and bond with your consumers brings a different feeling to your brand. Social media give your audience the chance to leave feedback, share their thoughts or ideas, recommend a friend, or be informed with the latest updates. Social networks help businesses build up a community with their customers. To begin your social media journey, you will need to find the right platform that fits your niche. You can go to Instagram if your brand utilizes photos and videos. You have Twitter, which is mostly text-based and is great for updates, comments, sharing thoughts, and more cool tools you can use. The new popular kid on the block, Tik Tok, gives users the opportunity to post a short video of any content that is friendly to share. There are many more applications and sites you can use for your brand. Social media is way better and faster than traditional marketing. Here is why: -Lower advertising cost: Social media networks build tools that are cheaper and easier to use for advertising to your consumers and prospects. For instance, instead of spending $10,000- 20,000 on billboards and print ads, you can now develop your own ads in your own budget. -Easier to target: Social networks made it more advanced and easier to reach your target audience without going through the hassle -Track your progress and analytics: You can access data tools that can keep track of your progress and report any analytics that you can visualize where your brand needs improvement and growth. -Creativity: You can create innovative ideas such as a contest, giveaways, programs, and more that can attract new customers and entertain your current clients. Social media also allow you to be as creative as you want to be. -High conversion rate: You can grow quality leads that can convert into retaining customers. New consumers can see reviews and thoughts about your brand on your profile. The prospects can decide if your product or service will be a great fit for them once they see the response from your current consumers. Now that you have insight into why social media is important for your brand. Come surf on the social media wave and enjoy the cool breeze! -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
Digital marketing comes in different flavas that can add a new taste to your brand!
Marketing with the internet comes in various styles that you can use as tools to grow your brand. There are about 7 main types of digital marketing you can utilize. We will be going over the 7 main types of digital marketing. The Flavas Search Engine Optimization: The process of ranking high on search engine result pages for your website through producing content and gaining organic traffic. For instance, when a customer searches for a restaurant in your city, your restaurant would be the first place they will see on Google. Content Marketing: Developing content for the purpose of generating leads, traffic, brand awareness, or building a community with your customers. The types of content marketing are blog posts such as The 411, infographics, ebooks, and audio and visual content. Social Media Marketing: Social media is the new way to communicate in today's era. Social media gives brands a personal connection with their audience and build a community. Having social media is like having an email. The channels you can utilize for social media are Facebook, LinkedIn, Twitter, Tik Tok, and Instagram. These platforms also have ad managers where you will be able to produce and publish your own advertisements on their platforms. Pay-Per-Click: Driving traffic to your site by paying for a publisher every time your ad is being clicked on. For example, Google Adwords help grow your company by placing ads on sites that are related to your brand. Affiliate Marketing: A type of advertising model in which companies pay publishers to generate traffic or leads for their product or service. For example, we have an affiliate marketing partnership with fashion brand, N.Lieu, to promote and advertise their brand on our platform. Native Advertising: Advertisements are content-led paid ads on platforms such as banner ads or sponsored on websites. Email Marketing: This type of marketing in the digital form is very important and useful for growth. Email marketing gives customers updates on new releases, discounts, offers, and more. Marketing through email is an awesome way to connect and communicate with your customers better. There are many more types of digital marketing you can find and utilize for your company. Do more research and pick the best tool to help grow or launch your baby (brand)! -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
Why digital marketing? Why is it important?
The birth of the internet brought a new game changer to the marketing industry. This game changer made starting and managing a business more easier and fun. The days of billboards, magazines, newspapers, TV, and radio ads are long gone due to a new innovative method called digital marketing, or internet marketing. Here is why digital marketing is important and why you should prepare to make that traditional for your business' growth. Digital marketing helps your brand reach a larger audience by utilizing the internet and targeting prospects who are most likely to purchase your product and/or service. With traditional marketing, you are able to reach a certain amount of audience that you can advertise to, but with digital marketing, the target reach can be unlimited since almost everyone in the world has access to the internet. Marketing online gives you insight and helps track reports of your advertising progress. You will be able to visualize reports such as the amount of web traffic, followers on social media, engagement from your audience, and key performance indicators (KPIs). The cost of digital marketing for your business can be more reasonable than the traditional marketing format. Before the internet, spending money on advertisements cost hundreds of thousands of dollars, even millions just for one ad on a certain platform. Now time has changed and the expense and process of marketing are cost-effective and worth the return on investment. For instance, in the 80s brands had to build a solid relationship with newspaper and magazine organizations in order to receive great advertisements in these publications. Fast forward to 2022, brands can instantly publish an ad from their gadgets in less than an hour on major social media and search engine platforms. These platforms such as Facebook or Google give companies the opportunity to work within their budget to take advantage of their services. With digital marketing, brands can develop a community and culture with their audience. One of the most important parts of digital marketing is building a community and engaging with consumers. Imagine a community that supports and loves your brand, but they are not able to build a connection and relationship with your company unless it is through a product or service. Marketing online such as social media helps consumers see the day-to-day operation, behind the scenes, updates on releases, and receive more exciting information. Building a bond and culture with your audience should be an achievement for your company that can later produce longevity in your market. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! |
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