Owning and managing a business can be fun and interesting, but at the same time competitive. Being a new company in a particular industry can be frightening. Without a signature brand identity, consumers won't be able to differentiate your idea from other competitors. Utilizing branding will deliver awareness and uniqueness to your audience. Here are several reasons why branding is important for your business.
Why should you brand your business? With branding, your business needs to stand out from your competitors by your values, the story behind your brand, the mission, and the purpose. Having key elements that will separate your product or service from others will create connections and interest in customers. For instance, the theme for Koncrete Flava is the '80s & '90s, because of the founder's fascination and love for nostalgia and retro. Brand recognition could influence new leads to become more engaged and convert their buying decision. Most consumers and employees want to be a part of something powerful and game-changing with branding strategies such as a logo, mission statement, company's goals, and culture that will gain long-term trust and loyalty. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
0 Comments
What's Your List?
Email marketing could be very effective when it's done properly. Having the right tools, research and audience can develop your brand from a startup idea to the next Fortune 500 company. With email marketing, you will need a list of leads that accept your permission to email them content about your brand. We will be discussing how to build a successful email list. Have a lead magnet A lead magnet is a form of way that attracts potential customers to your email list. A great example of a lead magnet could be an offer, eBooks, social media, YouTube videos, courses, and many more. When developing your lead magnet, you want to make sure your offer is relevant to your prospects and pertains to their needs. You want to come up with offers that will relate to future content that you will produce. Hop In The Opt-In Your opt-in form is a form where you will be able to obtain your prospects' information to add to your email list. You want your opt-in form to be attractive to your next customer. Keep your form simple to understand and provide enough information that will persuade your audience. Developing a well-structured and effective email list will bring your brand awareness and build relationships with future buying consumers. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
You are a mad man/woman if you become a digital marker!
What is a Digital Marketer? An individual who is responsible for and manages the company's digital channels to generate leads and drive brand awareness. Digital marketers utilize platforms online such as company websites, social media, search engines, podcasts, emails, and online publications. A digital marketer also keeps track of analytics to improve any weaknesses and locate the core audience that has engaged with your brand. The skills of a Digital Marketer There are various skills a digital marketer can have. The main skills are: -Email marketing -Social media marketing -Content marketing -Search Engine optimization -Affiliate marketing -Podcast advertising -Native advertising -Video marketing/editing -Project management -Analyze data -Web design/branding -Communication These skills are just a few you can utilize if you are aiming to become a digital marketer or if you searching for professional marketers for your business. Why are Digital Marketers important for businesses? Digital marketers are like a stress reliever for businesses. Marketing is one of the main development every small to mid-size business struggles with. Online marketers have made your job more relaxed and you can now work on other areas of your business such as sales, customer service, inventory or service, team building, etc. A skillful and experienced marketer will assist and walk with you while you grow your business. You can hire a professional digital marketer or contact a digital marketing agency like Koncrete Flava to assist you with your marketing strategy and plan. With technology advancing and the internet now becoming a place for business, digital marketers have been the go-to experts when brands have difficulties with marketing online. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
From chat rooms to social media
The internet has grown from simple chat rooms in the 90s to now platforms where you can get connected with anybody all over the world. Social media is now the new platform for entertainment, news, feedback, and even dating. You are able to connect and build relationships with people through the use of social media apps. Today, we will be going over why social media should be part of your brand. What is social media? Social media has been around since the late 90s and early 2000s. During those time periods platforms such as MySpace, Beebo, Tagged, SixDegrees.com, and many more started to be discovered by daily users. The beginning of social media was made for users to connect and share content with friends and the public. Fast forward years later, businesses are now using social media as their main go-to platform for growth and community building with consumers. Modern-day platforms such as Instagram, Twitter, Facebook, Snapchat, and Tik Tok have made communicating and sharing very easier and faster to reach others. You can share one photo and video with millions of people from around the world. Just imagine you haven't seen a friend since high school or college now you can connect with them by searching up their name to find them or through mutual friends who use the same social media platforms as you. Now, let's dig further into why social media should be part of your brand. Why does my brand need social media Building a relationship with your target consumers and/or clients should be the main goal for any business. Having the opportunity to connect and bond with your consumers brings a different feeling to your brand. Social media give your audience the chance to leave feedback, share their thoughts or ideas, recommend a friend, or be informed with the latest updates. Social networks help businesses build up a community with their customers. To begin your social media journey, you will need to find the right platform that fits your niche. You can go to Instagram if your brand utilizes photos and videos. You have Twitter, which is mostly text-based and is great for updates, comments, sharing thoughts, and more cool tools you can use. The new popular kid on the block, Tik Tok, gives users the opportunity to post a short video of any content that is friendly to share. There are many more applications and sites you can use for your brand. Social media is way better and faster than traditional marketing. Here is why: -Lower advertising cost: Social media networks build tools that are cheaper and easier to use for advertising to your consumers and prospects. For instance, instead of spending $10,000- 20,000 on billboards and print ads, you can now develop your own ads in your own budget. -Easier to target: Social networks made it more advanced and easier to reach your target audience without going through the hassle -Track your progress and analytics: You can access data tools that can keep track of your progress and report any analytics that you can visualize where your brand needs improvement and growth. -Creativity: You can create innovative ideas such as a contest, giveaways, programs, and more that can attract new customers and entertain your current clients. Social media also allow you to be as creative as you want to be. -High conversion rate: You can grow quality leads that can convert into retaining customers. New consumers can see reviews and thoughts about your brand on your profile. The prospects can decide if your product or service will be a great fit for them once they see the response from your current consumers. Now that you have insight into why social media is important for your brand. Come surf on the social media wave and enjoy the cool breeze! -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
Digital marketing comes in different flavas that can add a new taste to your brand!
Marketing with the internet comes in various styles that you can use as tools to grow your brand. There are about 7 main types of digital marketing you can utilize. We will be going over the 7 main types of digital marketing. The Flavas Search Engine Optimization: The process of ranking high on search engine result pages for your website through producing content and gaining organic traffic. For instance, when a customer searches for a restaurant in your city, your restaurant would be the first place they will see on Google. Content Marketing: Developing content for the purpose of generating leads, traffic, brand awareness, or building a community with your customers. The types of content marketing are blog posts such as The 411, infographics, ebooks, and audio and visual content. Social Media Marketing: Social media is the new way to communicate in today's era. Social media gives brands a personal connection with their audience and build a community. Having social media is like having an email. The channels you can utilize for social media are Facebook, LinkedIn, Twitter, Tik Tok, and Instagram. These platforms also have ad managers where you will be able to produce and publish your own advertisements on their platforms. Pay-Per-Click: Driving traffic to your site by paying for a publisher every time your ad is being clicked on. For example, Google Adwords help grow your company by placing ads on sites that are related to your brand. Affiliate Marketing: A type of advertising model in which companies pay publishers to generate traffic or leads for their product or service. For example, we have an affiliate marketing partnership with fashion brand, N.Lieu, to promote and advertise their brand on our platform. Native Advertising: Advertisements are content-led paid ads on platforms such as banner ads or sponsored on websites. Email Marketing: This type of marketing in the digital form is very important and useful for growth. Email marketing gives customers updates on new releases, discounts, offers, and more. Marketing through email is an awesome way to connect and communicate with your customers better. There are many more types of digital marketing you can find and utilize for your company. Do more research and pick the best tool to help grow or launch your baby (brand)! -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
Why digital marketing? Why is it important?
The birth of the internet brought a new game changer to the marketing industry. This game changer made starting and managing a business more easier and fun. The days of billboards, magazines, newspapers, TV, and radio ads are long gone due to a new innovative method called digital marketing, or internet marketing. Here is why digital marketing is important and why you should prepare to make that traditional for your business' growth. Digital marketing helps your brand reach a larger audience by utilizing the internet and targeting prospects who are most likely to purchase your product and/or service. With traditional marketing, you are able to reach a certain amount of audience that you can advertise to, but with digital marketing, the target reach can be unlimited since almost everyone in the world has access to the internet. Marketing online gives you insight and helps track reports of your advertising progress. You will be able to visualize reports such as the amount of web traffic, followers on social media, engagement from your audience, and key performance indicators (KPIs). The cost of digital marketing for your business can be more reasonable than the traditional marketing format. Before the internet, spending money on advertisements cost hundreds of thousands of dollars, even millions just for one ad on a certain platform. Now time has changed and the expense and process of marketing are cost-effective and worth the return on investment. For instance, in the 80s brands had to build a solid relationship with newspaper and magazine organizations in order to receive great advertisements in these publications. Fast forward to 2022, brands can instantly publish an ad from their gadgets in less than an hour on major social media and search engine platforms. These platforms such as Facebook or Google give companies the opportunity to work within their budget to take advantage of their services. With digital marketing, brands can develop a community and culture with their audience. One of the most important parts of digital marketing is building a community and engaging with consumers. Imagine a community that supports and loves your brand, but they are not able to build a connection and relationship with your company unless it is through a product or service. Marketing online such as social media helps consumers see the day-to-day operation, behind the scenes, updates on releases, and receive more exciting information. Building a bond and culture with your audience should be an achievement for your company that can later produce longevity in your market. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
Digital marketing got the Flava now!
Digital marketing is utilizing the internet to market and connect with potential customers. With technology making everything more advanced, digital marketing gave brands and marketers a wider reach toward their audience. Digital marketing should be a key factor in your business' growth. This marketing strategy is important because it helps your brand advertise to a larger audience than the traditional marketing methods. Digital marketing tracks campaigns on a daily basis and can be cost-effective and produce higher ROI. Marketing online can identify and target a specific audience for your brand. Digital marketing comes in various flavas that can fit perfectly for you. The types of digital marketing flavas you can utilize for your brand are: -Search Engine Optimization -Content Marketing -Social Media Marketing -Pay-Per-Click -Affiliate Marketing -Native Advertising -Podcast Advertising -Email Marketing Digital marketing can give your company a local, regional, or even international reach to prospects in your market. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! |
Archives
May 2024
Categories
All
|