Your Own Food Network!
Food and cooking advertisements on television have been going on since the 1940s. The evolution of television and the internet has made it easier for brands to connect with their consumers. Video-sharing platforms such as YouTube have made advertising and sharing content more reachable to your audience. Promoting your food brand on YouTube takes time, patience, creativity, and consistency. Tasteful Food Videos Most people love to watch the making of food and how cooks put passion and love into what they do. Having a food brand on YouTube is a clever way to advertise and give insights to your future guests. Showcasing the experience and culinary works of your restaurant can draw the audience's attention. YouTube can also bring brand awareness from tourists and guests who are visiting your restaurant's location. Here are ways you can begin your YouTube journey of delivering great food content: -Guest Reviews: A great way to start your YouTube channel is by delivering guest reviews and testimonials about the service and food. Positive feedback from a guest can bring interest from viewers. -Behind-The-Scenes: Showcasing the behind-the-scenes footage such as chefs' tutorials, making of food, staff members, and creative content can build trust and entertainment towards your audience. -Highlights of Events: Subscribers and viewers love to see the process and display of events occurring at your restaurant. For example, if you are hosting a game night or live performance from a musical artist, you can capture footage of the entire event which you later can publish and market on YouTube. -Promotions and offers: You can keep your audience and leads updated on upcoming and current offers for your food business. Starting a YouTube channel can have a rough start, but with the right content and team, you can develop an audience that would convert into a guest at your restaurant. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
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What's your favorite meal to eat at a fancy restaurant?
My favorite meal to eat while at a restaurant has to be chicken pasta or well-done steak with a glass of red wine. Food is everyone's favorite substance to consume, so having your restaurant is people's favorite place to go for enjoyment and a tasteful meal. When managing a restaurant, obtaining new guests is the key part of a successful food business. Marketing your brand can be a difficult task with other brands in the same industry competing to be number one locally or regionally. In today's discussion, we will be going over how to utilize social media to market your restaurant or food business. Why Social Media? Social media is the new phase of communication and interacting with your others. Social media platforms allow individuals and brands to share information, content, and feedback. As a restaurant owner or manager, you want your guest to be able to share reviews about your service and food, tag your restaurant location for recommendations, and be updated about specials and offers. Social media give brands the chance to develop a community with their consumers. Nowadays, if you are running a business customers want to see your social media presence that can add professionalism and legitimacy to your brand. How to market a food brand on social media? Marketing a food brand online can be very competitive, but with the right tools, platforms, and content you can differentiate your brand from others. To market your food brand online you can utilize the following ways to develop a successful social media presence: Post-high-quality, well-detailed photos Advertise customer's reactions and reviews Behind-the-scenes footage of food preparation, team, events, and more Introduce your team and management Offers and specials Communicate with customers and leads Host contests and trivia questions Showcase menus and upcoming events Marketing online could be fun when you establish an audience and community around your brand. The first step to a successful social media journey is to create your marketing strategy and plan to understand the steps and processes you will need to take. So why aren't you marketing your restaurant or food business on social media? -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! A plan with a strategy is like surfing on a cool summer day, everything is going smooth sailing!
Content marketing can be confusing to start when you first launch or grow your business. Having a strategy and plan of action can make your journey in content marketing very easy. When developing the strategy you want to have set goals in mind, determine your KPIs, and type of content to deliver, choose your platforms to publish on, set a budget, create and distribute the content, and analyze your results. Surf to Success When you are structuring your content marketing strategy, you want to have your steps and plan of action in mind. You want your strategy to be effective and deliverable to your audience. Here are a few ways you can craft a successful content marketing strategy: -Set SMART Goals: When developing your strategy you want to set goals that are specific, measurable, achievable, reachable, and time-oriented. A plan with no goals is like driving with no direction to your destination. -Know your KPIs: You want to determine your Key Performance Indicators such as site traffic data, social media followers, conversion rate, brand loyalty, customer engagement, and reviews of your product or service. -Type of content: Choose the type of content you want to deliver on your platforms that will target your audience. -Choose your platforms: Choose the specific channel that you would need to market on such as Facebook, YouTube, Twitter, Instagram, Tik Tok, or Pinterest. -Set a budget: Crafting high-quality content can cost. Have a solid budget that you can use for advertising your content such as ads on social media, hiring graphic designers, resources, and marketing tools. -Distribute your content: You want to distribute your content to the right audience to consume, so finding the right platforms and perfect time to distribute is significant for marketing. -Analyze your content: Keeping track of your metrics and reports will give you the opportunity to measure your results and determine your growth. The strategy that you develop can position your business for growth and success. Having a well-detailed plan can make everything smooth and keep you prepared for your next step. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe
Content marketing is the foundation of branding and building brand awareness. When establishing a brand, you want to have a storyline behind your idea and how others can relate to it. Delivering content on your various platforms about your business can show uniqueness and creativity. Having content to market will give your audience information to share or perform a call to action. We are going over ways you can utilize content marketing for your business. Branding is the kingdom, content is the king Content marketing is defined as information and data provided through various media forms such as blogs, social media, videos, infographics, and more. Having valuable content can differentiate your business from others and generate leads. The power of content marketing is that you are able to attract potential customers through relatable content that you produced. For example, if you own a restaurant and need new customers to visit your location, with content marketing you can develop video reviews from your previous customers about the service and quality of food. Content marketing is an essential tool to use for your business and here is why. Content marketing comes in 3 stages that can turn a visitor into a lead and a lead into a buying customer. -Awareness: The first stage of content marketing is bringing awareness to your customers' issues, problems, and challenges they have. Example: Blog post about "How to market your business on social media". -Consideration: The second stage of content marketing is providing helpful information and educating your audience that will address their needs. Example: Video tutorials on how to cut your lawn if you managing a landscaping company, which can generate leads that have an interest in landscaping. -Closing: The closing stage is the stage where you deliver knowledgeable information and your expertise to your audience. This stage is also the stage where your leads transition into customers. You want to deliver content that your audience can always refer back to. Example: Infographics and case study reports about your product, industry, and the latest update in the community. Content marketing can be the key to opening doors and opportunities for long-term growth that can bring value to your brand! -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! Content is the key to mastering it all!
When developing a brand, content is the king. Content is what separates your brand from others. Having valuable content on your website and social media platforms will draw in traffic and leads to purchase your product or utilize your service. Developing content that your audience can share and relate to will keep improving your brand awareness. What is content marketing? Content marketing is planning, creating, publishing, promoting, and sharing your content through various digital channels such as social media, blogs, websites, podcasts, apps, press releases, and more. Your aim for content marketing is to increase brand awareness, engagement, purchases, and brand loyalty with consumers. The importance of content marketing for your brand is that you will be able to deliver knowledgeable information to your audience, boost conversions, build a relationship with consumers, develop a community, and product/service promotion. What are the types of content marketing I can use for my business? When developing your content, you want to utilize various marketing strategies to deliver your content to your audience. Here are ways you can market your content: -Social media: Social media is the #1 platform to promote any content. Without content on your profile, you will just have a profile with just your name, logo, bio, and contact info. Social media give you a wider range of audiences to advertise to. -Blogging: blogs are a powerful tool to use when publishing content. With blogs, you are able to endorse your products, deliver relatable information, give updates, quizzes, and more amazing content. -Podcast: Podcasts have been the latest topic in media. Podcasts have changed the radio syndication industry in a massive way. You are now able to deliver content and interview individuals that relate to your brand. -Videos: Videos are a great promotional tool for publishing content. With videos, you are able to go behind the scenes, customers' reviews, and break down your product's features. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! Amazing Marketing + Phenomenal Taste = Happy Customers
Starting a restaurant can be a food expert or a chef's dream. As a foodie myself, my goal is to own a restaurant franchise based on seafood and African food. Having the essentials to running a restaurant is significant, but bringing in new customers can be a difficult task. The traditional way of marketing a restaurant are billboards, food/hospitality publications, and print ads which are great tools to still utilize to draw in traffic. With the internet advancing every day, marketing can be simpler and quicker to reach your consumers. Digital marketing gives food brands easier access to new and retaining customers. Marketing online can be a way to build relationships with your customers who would love to leave reviews or be a part of the brand. Here are tactics you can add to your marketing strategies:
Running a restaurant can be fun and exciting just from being around food and happiness all day, but behind-the-scenes it takes long hours, excellent customer service, amazing products/food, and result-driven marketing strategies. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! What is your game plan?
A marketing plan is your game plan to advertise to your audience and generate leads for those massive sales. Before launching your marketing campaign, you want to develop a plan so that you can keep in check all the goals you want to achieve with marketing your brand. We will be discussing and assisting you on how to structure your own marketing plan for profitable results. The plays for a successful touchdown When you are structuring and writing your marketing plan, you want to think about your end goals and how you can obtain higher results for your brand's growth. These steps will assist in keeping track and strategizing your next move.
Your marketing plan is your game plan before making any plays on the field. Make sure your plan is well organized, understandable, and detailed so that when you are ready to score a touchdown you make it every time. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! The battle between marketing strategy vs marketing plan!
A marketing plan and a marketing strategy are both effective and needed for success in your business. Without a good strategy, you won't have a great plan to execute. Marketing can be a long process when you don't have directions and an end goal for your brand. Today, we will be going over the differences between marketing strategy and marketing plan. The Strategy A marketing strategy is defined as strategies that businesses utilize for marketing to reach a particular goal. For instance, developing social media marketing campaigns or press releases for a new product launch. When you are structuring your marketing strategy, you want to have an objective, end goal, target audience, competitors, and call to action. Having an organized strategy can be a checklist for your marketing plan. The Game Plan A marketing plan is a roadmap of all your marketing strategies and goals you plan to accomplish in your business. The marketing plan gives you direction towards what strategies and tactics you will use to grow your brand. You can read more about marketing plans on our last blog. Having a solid game plan with your strategies to follow will make marketing ten times easier and generate higher results. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! If You Fail to Plan, You Are Planning to Fail
Before every game, coaches and players huddle up to discuss their game plan and how they can become the winner for every game they play. Having a solid plan can make goals and accomplishments easy to achieve. With the right plan, you can turn your ideas into reality just by taking small steps that you have strategized. Coming up with a marketing plan for your business can be a challenge, that is why we are here to assist you further in developing a plan that you can achieve. What is a Marketing Plan? A marketing plan is a strategic roadmap that businesses use to organize and execute marketing strategies to reach an achievable goal. The purpose of developing a marketing plan for your brand is to structure, keep track and organize your campaigns for your business. Your marketing plan will help you discover your mission and goals in marketing, buyer personas, tactics, target audience, and platforms you will use to market. Types of Marketing Plans There are several marketing plans that you can utilize to develop and execute for your brand. Here are a few marketing plans you can choose from: Paid Marketing- A plan to develop strategies for paid marketing services such as native advertising, paid promotions, or PPC. Social Media Marketing- Developing a strategy to utilize social media to advertise on the platforms such as running ads or influencer marketing. Content Marketing- Strategizing concepts and content ideas to deliver to your audiences such as infographics, memes, videos, tweets, behind-the-scenes photos, and more. Product Launch Marketing- Releasing a new product to the market? Having a marketing plan for your new product launch can bring excitement to your loyal customers and new leads. Email Marketing- One email can turn a lead into a retaining buying customer. Emails can be a struggle to learn and execute that why having a marketing plan and strategies will increase your conversion rate. Having a solid marketing plan will direct you further in fulfilling your business goals, and bring brand awareness and growth in a competitive industry. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! Let the system handle the hard part!
Email marketing can be a long process when reaching your leads and customers. Having a system that can make the job more scalable and simple would make your life much easier. That system is called email automation. Today, we will be discussing the importance of email automation and how you can utilize this tool to manage your email marketing campaign. Save by Auto Email automation is defined as a system that automates emails to communicate and send messages to leads. Instead of individually emailing your audience, the automation tool will be able to send your scheduled messages at the right time to the right person. For example, if you have a promotion offer to send to your audience, the email automation will deliver the promo offer to your email list of leads. This email tool comes with benefits that can assist you further and save you time with your marketing campaign. So what are the benefits? The benefits of email automation can be worth having and utilizing when growing your business. Here are great benefits: -Save you time -Consistent updates for customers -Establish a relationship with customers -Faster results There are several tools you can use such as MailChimp, SendinBlue, Drip, ConvertKit, and more to help with automating your emails. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! |
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