A plan with a strategy is like surfing on a cool summer day, everything is going smooth sailing!
Content marketing can be confusing to start when you first launch or grow your business. Having a strategy and plan of action can make your journey in content marketing very easy. When developing the strategy you want to have set goals in mind, determine your KPIs, and type of content to deliver, choose your platforms to publish on, set a budget, create and distribute the content, and analyze your results. Surf to Success When you are structuring your content marketing strategy, you want to have your steps and plan of action in mind. You want your strategy to be effective and deliverable to your audience. Here are a few ways you can craft a successful content marketing strategy: -Set SMART Goals: When developing your strategy you want to set goals that are specific, measurable, achievable, reachable, and time-oriented. A plan with no goals is like driving with no direction to your destination. -Know your KPIs: You want to determine your Key Performance Indicators such as site traffic data, social media followers, conversion rate, brand loyalty, customer engagement, and reviews of your product or service. -Type of content: Choose the type of content you want to deliver on your platforms that will target your audience. -Choose your platforms: Choose the specific channel that you would need to market on such as Facebook, YouTube, Twitter, Instagram, Tik Tok, or Pinterest. -Set a budget: Crafting high-quality content can cost. Have a solid budget that you can use for advertising your content such as ads on social media, hiring graphic designers, resources, and marketing tools. -Distribute your content: You want to distribute your content to the right audience to consume, so finding the right platforms and perfect time to distribute is significant for marketing. -Analyze your content: Keeping track of your metrics and reports will give you the opportunity to measure your results and determine your growth. The strategy that you develop can position your business for growth and success. Having a well-detailed plan can make everything smooth and keep you prepared for your next step. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
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“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe
Content marketing is the foundation of branding and building brand awareness. When establishing a brand, you want to have a storyline behind your idea and how others can relate to it. Delivering content on your various platforms about your business can show uniqueness and creativity. Having content to market will give your audience information to share or perform a call to action. We are going over ways you can utilize content marketing for your business. Branding is the kingdom, content is the king Content marketing is defined as information and data provided through various media forms such as blogs, social media, videos, infographics, and more. Having valuable content can differentiate your business from others and generate leads. The power of content marketing is that you are able to attract potential customers through relatable content that you produced. For example, if you own a restaurant and need new customers to visit your location, with content marketing you can develop video reviews from your previous customers about the service and quality of food. Content marketing is an essential tool to use for your business and here is why. Content marketing comes in 3 stages that can turn a visitor into a lead and a lead into a buying customer. -Awareness: The first stage of content marketing is bringing awareness to your customers' issues, problems, and challenges they have. Example: Blog post about "How to market your business on social media". -Consideration: The second stage of content marketing is providing helpful information and educating your audience that will address their needs. Example: Video tutorials on how to cut your lawn if you managing a landscaping company, which can generate leads that have an interest in landscaping. -Closing: The closing stage is the stage where you deliver knowledgeable information and your expertise to your audience. This stage is also the stage where your leads transition into customers. You want to deliver content that your audience can always refer back to. Example: Infographics and case study reports about your product, industry, and the latest update in the community. Content marketing can be the key to opening doors and opportunities for long-term growth that can bring value to your brand! -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! Content is the key to mastering it all!
When developing a brand, content is the king. Content is what separates your brand from others. Having valuable content on your website and social media platforms will draw in traffic and leads to purchase your product or utilize your service. Developing content that your audience can share and relate to will keep improving your brand awareness. What is content marketing? Content marketing is planning, creating, publishing, promoting, and sharing your content through various digital channels such as social media, blogs, websites, podcasts, apps, press releases, and more. Your aim for content marketing is to increase brand awareness, engagement, purchases, and brand loyalty with consumers. The importance of content marketing for your brand is that you will be able to deliver knowledgeable information to your audience, boost conversions, build a relationship with consumers, develop a community, and product/service promotion. What are the types of content marketing I can use for my business? When developing your content, you want to utilize various marketing strategies to deliver your content to your audience. Here are ways you can market your content: -Social media: Social media is the #1 platform to promote any content. Without content on your profile, you will just have a profile with just your name, logo, bio, and contact info. Social media give you a wider range of audiences to advertise to. -Blogging: blogs are a powerful tool to use when publishing content. With blogs, you are able to endorse your products, deliver relatable information, give updates, quizzes, and more amazing content. -Podcast: Podcasts have been the latest topic in media. Podcasts have changed the radio syndication industry in a massive way. You are now able to deliver content and interview individuals that relate to your brand. -Videos: Videos are a great promotional tool for publishing content. With videos, you are able to go behind the scenes, customers' reviews, and break down your product's features. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! If You Fail to Plan, You Are Planning to Fail
Before every game, coaches and players huddle up to discuss their game plan and how they can become the winner for every game they play. Having a solid plan can make goals and accomplishments easy to achieve. With the right plan, you can turn your ideas into reality just by taking small steps that you have strategized. Coming up with a marketing plan for your business can be a challenge, that is why we are here to assist you further in developing a plan that you can achieve. What is a Marketing Plan? A marketing plan is a strategic roadmap that businesses use to organize and execute marketing strategies to reach an achievable goal. The purpose of developing a marketing plan for your brand is to structure, keep track and organize your campaigns for your business. Your marketing plan will help you discover your mission and goals in marketing, buyer personas, tactics, target audience, and platforms you will use to market. Types of Marketing Plans There are several marketing plans that you can utilize to develop and execute for your brand. Here are a few marketing plans you can choose from: Paid Marketing- A plan to develop strategies for paid marketing services such as native advertising, paid promotions, or PPC. Social Media Marketing- Developing a strategy to utilize social media to advertise on the platforms such as running ads or influencer marketing. Content Marketing- Strategizing concepts and content ideas to deliver to your audiences such as infographics, memes, videos, tweets, behind-the-scenes photos, and more. Product Launch Marketing- Releasing a new product to the market? Having a marketing plan for your new product launch can bring excitement to your loyal customers and new leads. Email Marketing- One email can turn a lead into a retaining buying customer. Emails can be a struggle to learn and execute that why having a marketing plan and strategies will increase your conversion rate. Having a solid marketing plan will direct you further in fulfilling your business goals, and bring brand awareness and growth in a competitive industry. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! Let the system handle the hard part!
Email marketing can be a long process when reaching your leads and customers. Having a system that can make the job more scalable and simple would make your life much easier. That system is called email automation. Today, we will be discussing the importance of email automation and how you can utilize this tool to manage your email marketing campaign. Save by Auto Email automation is defined as a system that automates emails to communicate and send messages to leads. Instead of individually emailing your audience, the automation tool will be able to send your scheduled messages at the right time to the right person. For example, if you have a promotion offer to send to your audience, the email automation will deliver the promo offer to your email list of leads. This email tool comes with benefits that can assist you further and save you time with your marketing campaign. So what are the benefits? The benefits of email automation can be worth having and utilizing when growing your business. Here are great benefits: -Save you time -Consistent updates for customers -Establish a relationship with customers -Faster results There are several tools you can use such as MailChimp, SendinBlue, Drip, ConvertKit, and more to help with automating your emails. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! Every Lead Is VIP
Welcoming everyone to their VIP sections! Structuring your emails can be a great way to categorize your leads and market-relevant information that pertain to them. When developing your email marketing strategy, you want to break down your leads into particular categories that are based on their location, interests, language, engagement, and more. This process is called email segmentation. What is Email Segmentation? Email segmentation is the process of separating your large email list into categories that apply to your leads' characteristics and interests. Having all your leads in one email list format can cause disengagement due to certain information, not pertaining to everyone. Here is an example of email segmentation, you are a real estate agent utilizing email marketing strategies to get more leads to check out properties in various areas. Instead of putting everyone on one list, you can create sections based on your leads' location to advertise properties in their area. You should separate your list into various sections that will relate to your audience. VIP Sections Everybody is included in the VIP section of your email list. You want your segmentation list to have sections where everyone feels important and cater to when opening your emails. When developing your segmentation list, you want to categorize them in each section such as: -Age -Gender -Location -Interest -Product engagement -Language -Characteristics Make sure everyone gets into the right VIP sections that will bring them closer to your brand. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! The best email for your clientele!
Recently, we went over how to develop an effective email list. With marketing emails, brands can communicate with their leads and consumers about product updates, offers, and relevant content and build a relationship. Sending emails can be a challenge when it's not done correctly. Today, we will be discussing how to send emails properly and not have a bad email marketing reputation for your brand. Who's your provider? When emailing your leads and customers, you want to have the right email marketing provider that will provide support and assistance with marketing through email. Having the wrong provider can ruin your brand reputation and cause consumers to lack trust in your product or service. Here are some key features you should look for when choosing your email marketing provider: -Easy to build forms, landing pages, and call-to-action -Email automation -Analytics report -Great connection with internet service providers -Technical support Emailing successfully For most brands, the goal is to email their leads successfully with no errors or notifications of spam. To successfully develop a positive email marketing strategy, you want to structure your emails in the correct form so that your leads and consumers will be able to receive and understand your message. When developing your emails, you want to monitor and check every detail from CTA (Call-To-Action) to your subject line, which is the first section your leads will receive. Your emails should have clear images, focus on one topic of content, and do not look spammy or overselling your product/service. You want your emails to be understandable and personable to your potential consumers. The perfect timing can also produce a successful click rate. Email marketing is a helpful strategy to expand a brand's awareness and become a powerful lead generation tool. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! Everyone has been doing emails!
Emails are the way to market your brand and keep a positive brand image. Having the platform to communicate with your audience through email can be beneficial. With email marketing, brands will have the opportunity to update and educate their consumers with the latest information about their business. Today, we will go over the process of developing a successful email marketing strategy that can help grow your business further. The Strategy Rule 1: Aim for your target audience Every successful business needs to have a target audience that has an interest or relates to your brand. Your audience will determine the growth and success of your business. They are the core of your brand. Having a solid target audience will help you run your email marketing strategy smoothly. Rule 2: Become a pro with your goals Before starting any strategy, you need to have an end goal to know what you aiming to achieve. Develop SMART goals that can help you reach the success you want with email marketing. You don't want to lack focus and direction when you are executing your plan. Rule 3: Don't miss the list An email list is a list of leads who gave your brand permission to utilize their information such as their name and email address so that you can add them to your list for brand updates and information. With your email list, you can automate sending messages and content to your audience through platforms like MailChimp. Rule 4: Champagne for your campaign Developing your email campaign can be challenging. First, you want to find out what tactic will attract your audience for a successful email open and conversion rate. For example, you can develop a weekly newsletter that your audience subscribes to through your website or daily relevant and relatable blog posts. You want to make sure your campaign is well-crafted and organized for your audience to understand. Rule 5: Don't be late on the schedule Having a consistent schedule will help you organize and know what to expect in your email campaign. A schedule will give you the proper timing to publish your next content. Rule 6: Check the score (results) After running a successful email campaign, you want to check your results and metrics to determine the areas that need improvement and the areas that are succeeding. Your KPIs (Key Performance Indicators) can give you motivation and direction to develop your strategy better. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! You Got Mail!
Emails changed the way we communicate with each other. Decades ago before emails, the only way individuals were able to communicate was through postal mails and telephone. Now you can send one message in less than 5 seconds through the use of email. Today, we will be going over the importance of email marketing and how this marketing strategy can expand your business growth. What is Email Marketing? Email marketing is a form of digital marketing through email that can boost your conversion rate and update your audience with valuable information. With email marketing, brands can communicate with their consumers if they consumers have any questions and concerns about the product and/or service. The use of emails will give consumers the chance to build trust and brand awareness. The benefits of email marketing can be significant for your business to grow into a wider audience. Benefits of Email Marketing With email marketing, your business can build relationships with your audience through the beneficial information you provide that can help them in their lives. Utilizing email can boost brand awareness through the consistent content your consumers obtain such as newsletters, product or service updates, and special offers. Marketing through emails can generate leads that can convert into purchasing buyers. For instance, you can develop a click funnel on your social media channel or emails that can bring in new leads that have an interest in buying your product. There are more benefits and reasons why email marketing is a great tactic to use for your brand. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
You are a mad man/woman if you become a digital marker!
What is a Digital Marketer? An individual who is responsible for and manages the company's digital channels to generate leads and drive brand awareness. Digital marketers utilize platforms online such as company websites, social media, search engines, podcasts, emails, and online publications. A digital marketer also keeps track of analytics to improve any weaknesses and locate the core audience that has engaged with your brand. The skills of a Digital Marketer There are various skills a digital marketer can have. The main skills are: -Email marketing -Social media marketing -Content marketing -Search Engine optimization -Affiliate marketing -Podcast advertising -Native advertising -Video marketing/editing -Project management -Analyze data -Web design/branding -Communication These skills are just a few you can utilize if you are aiming to become a digital marketer or if you searching for professional marketers for your business. Why are Digital Marketers important for businesses? Digital marketers are like a stress reliever for businesses. Marketing is one of the main development every small to mid-size business struggles with. Online marketers have made your job more relaxed and you can now work on other areas of your business such as sales, customer service, inventory or service, team building, etc. A skillful and experienced marketer will assist and walk with you while you grow your business. You can hire a professional digital marketer or contact a digital marketing agency like Koncrete Flava to assist you with your marketing strategy and plan. With technology advancing and the internet now becoming a place for business, digital marketers have been the go-to experts when brands have difficulties with marketing online. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add some flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! |
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