Let the system handle the hard part!
Email marketing can be a long process when reaching your leads and customers. Having a system that can make the job more scalable and simple would make your life much easier. That system is called email automation. Today, we will be discussing the importance of email automation and how you can utilize this tool to manage your email marketing campaign. Save by Auto Email automation is defined as a system that automates emails to communicate and send messages to leads. Instead of individually emailing your audience, the automation tool will be able to send your scheduled messages at the right time to the right person. For example, if you have a promotion offer to send to your audience, the email automation will deliver the promo offer to your email list of leads. This email tool comes with benefits that can assist you further and save you time with your marketing campaign. So what are the benefits? The benefits of email automation can be worth having and utilizing when growing your business. Here are great benefits: -Save you time -Consistent updates for customers -Establish a relationship with customers -Faster results There are several tools you can use such as MailChimp, SendinBlue, Drip, ConvertKit, and more to help with automating your emails. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava!
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Every Lead Is VIP
Welcoming everyone to their VIP sections! Structuring your emails can be a great way to categorize your leads and market-relevant information that pertain to them. When developing your email marketing strategy, you want to break down your leads into particular categories that are based on their location, interests, language, engagement, and more. This process is called email segmentation. What is Email Segmentation? Email segmentation is the process of separating your large email list into categories that apply to your leads' characteristics and interests. Having all your leads in one email list format can cause disengagement due to certain information, not pertaining to everyone. Here is an example of email segmentation, you are a real estate agent utilizing email marketing strategies to get more leads to check out properties in various areas. Instead of putting everyone on one list, you can create sections based on your leads' location to advertise properties in their area. You should separate your list into various sections that will relate to your audience. VIP Sections Everybody is included in the VIP section of your email list. You want your segmentation list to have sections where everyone feels important and cater to when opening your emails. When developing your segmentation list, you want to categorize them in each section such as: -Age -Gender -Location -Interest -Product engagement -Language -Characteristics Make sure everyone gets into the right VIP sections that will bring them closer to your brand. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! The best email for your clientele!
Recently, we went over how to develop an effective email list. With marketing emails, brands can communicate with their leads and consumers about product updates, offers, and relevant content and build a relationship. Sending emails can be a challenge when it's not done correctly. Today, we will be discussing how to send emails properly and not have a bad email marketing reputation for your brand. Who's your provider? When emailing your leads and customers, you want to have the right email marketing provider that will provide support and assistance with marketing through email. Having the wrong provider can ruin your brand reputation and cause consumers to lack trust in your product or service. Here are some key features you should look for when choosing your email marketing provider: -Easy to build forms, landing pages, and call-to-action -Email automation -Analytics report -Great connection with internet service providers -Technical support Emailing successfully For most brands, the goal is to email their leads successfully with no errors or notifications of spam. To successfully develop a positive email marketing strategy, you want to structure your emails in the correct form so that your leads and consumers will be able to receive and understand your message. When developing your emails, you want to monitor and check every detail from CTA (Call-To-Action) to your subject line, which is the first section your leads will receive. Your emails should have clear images, focus on one topic of content, and do not look spammy or overselling your product/service. You want your emails to be understandable and personable to your potential consumers. The perfect timing can also produce a successful click rate. Email marketing is a helpful strategy to expand a brand's awareness and become a powerful lead generation tool. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! Everyone has been doing emails!
Emails are the way to market your brand and keep a positive brand image. Having the platform to communicate with your audience through email can be beneficial. With email marketing, brands will have the opportunity to update and educate their consumers with the latest information about their business. Today, we will go over the process of developing a successful email marketing strategy that can help grow your business further. The Strategy Rule 1: Aim for your target audience Every successful business needs to have a target audience that has an interest or relates to your brand. Your audience will determine the growth and success of your business. They are the core of your brand. Having a solid target audience will help you run your email marketing strategy smoothly. Rule 2: Become a pro with your goals Before starting any strategy, you need to have an end goal to know what you aiming to achieve. Develop SMART goals that can help you reach the success you want with email marketing. You don't want to lack focus and direction when you are executing your plan. Rule 3: Don't miss the list An email list is a list of leads who gave your brand permission to utilize their information such as their name and email address so that you can add them to your list for brand updates and information. With your email list, you can automate sending messages and content to your audience through platforms like MailChimp. Rule 4: Champagne for your campaign Developing your email campaign can be challenging. First, you want to find out what tactic will attract your audience for a successful email open and conversion rate. For example, you can develop a weekly newsletter that your audience subscribes to through your website or daily relevant and relatable blog posts. You want to make sure your campaign is well-crafted and organized for your audience to understand. Rule 5: Don't be late on the schedule Having a consistent schedule will help you organize and know what to expect in your email campaign. A schedule will give you the proper timing to publish your next content. Rule 6: Check the score (results) After running a successful email campaign, you want to check your results and metrics to determine the areas that need improvement and the areas that are succeeding. Your KPIs (Key Performance Indicators) can give you motivation and direction to develop your strategy better. -- If you are struggling or don't know where to start with digital marketing, Koncrete Flava is here to add flava and seasoning to your brand. Contact us for further information about our digital marketing services! We Give You Tha Flava! |
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